Crafting A Winning Menu
Understanding Fan Favorites
Football fans have distinct culinary preferences during the season. According to Toast, chicken wings experience a 25% surge in orders on game days compared to the off-season. Soups and stews see a 23% increase, while noodles, ramen, and curry dishes also gain popularity.
Innovative Twists on Classics
Elevate traditional game day offerings by introducing creative variations:
Totchos (Tater Tot Nachos): Top tater tots with sauces, cheeses, and unique toppings like Sloppy Joe mix for a novel take on nachos.
Gourmet Burgers: Incorporate trending ingredients such as pretzel buns, smoked Gouda, bison patties, cranberries, and Sriracha to appeal to adventurous palates.
Shareable Dips: Offer a variety of dips like hummus, queso, guacamole, and salsa, paired with items like soft pretzel nuggets or assorted vegetables, catering to group gatherings.
Beverage Pairings
Align your drink menu with fan preferences:
Hard Seltzers: Noted for a 47% increase in sales on game days.
Red Wines and Lagers: Each experiencing a 23% uptick in popularity.
Whiskey: Seeing a 20% rise in consumption during the season.
Enhancing Marketing Efforts
Thematic Promotions
Team-Inspired Dishes: Name menu items after local teams or star players to foster community engagement.
Tailgate Packages: Curate portable meal and drink bundles for fans attending games or hosting viewing parties.
Game Day Specials: Offer discounts on appetizers, beverages, or meals during games to boost attendance. Notably, 78% of consumers are more inclined to visit establishments with promotional incentives.
Creating an Engaging Atmosphere
Decor and Ambiance: Adorn your venue with team colors and memorabilia to enhance the game day experience.
Staff Participation: Encourage staff to wear team jerseys, adding to the festive environment.
Social Media Engagement: Share photos of patrons enjoying the game, fostering a sense of community and encouraging others to join.
Hosting Special Events
Viewing Parties: Organize events for significant games, complete with large screens and themed menus.
Trivia and Fantasy Leagues: Host football trivia nights or fantasy league gatherings, offering prizes to winners to drive repeat business.
Team Sponsorships: Collaborate with local teams by offering sponsorships or exclusive discounts to players and supporters.
